Created in May 2022, ANEC Lab is a 2-days-long event full of panels, case histories, meetings and talks, aimed at strengthening the audiovisual sector and supporting the film market by enhancing industry players skills, paying special attention to operators.
In its second edition, which will take place in Bologna between the 7th and the 8th of November, sponsored by ANEC in collaboration with Cineventi and with the support from ANICA and Emilia-Romagna Film Commission, will focus on opportunities generated by a greater diversification and an increase in the offer, as well as a stronger movie theatre identity and the right communications strategies.
During these two days, national initiatives for promoting cinema and renewed collaborations with festivals and other cultural events, as well as any other possible marketing activities, will be discussed as fundamental aspects for operators, especially in such a critical moment for the industry.
In addition, ANEC Lab seeks to also put emphasis on the frame in which the product is presented to the audience, another fundamental aspect, in particular, when it is able of renovating itself and adapting itself to new modes of communication and design methods.
To discuss these topics, communications professionals, festival representatives and organizers, as well as marketing directors from various distribution companies, have been invited by ANEC Lab.
For more information, go to anecweb.it
📸ANEC
