BritBox, the streaming service created by BBC and ITV, has opened for business, bringing the greatest collection of British boxsets with the finest homegrown talent to viewers for £5.99 a month in HD and across multiple devices.
BritBox has signed a partnership deal with Channel 4 for British TV boxsets from All 4 and British films from Film4. The multi-year deal will see 1000+ hours from All 4 – with a range of comedy, drama and non-scripted programmes from across the service, including new series – and for the first time to any streamer, an exclusive Film4 curated service featuring iconic British films. BritBox will bring All 4 to the service in Spring 2020, with new series being available 31 days following transmission of the last episode on Channel 4. Film4 will follow later in 2020.
Alex Mahon, CEO at Channel 4 said: “Channel 4 has always showcased distinctive and diverse British content and, in a world of almost unlimited choice, our public service brand values are more important than ever for viewers. The opportunity to collaborate as PSBs on BritBox extends our track record of partnership and will ensure there is a compelling single destination for the very best high quality, home-grown content.”
BT is partnering with BritBox to create a range of products and offers that feature access to BritBox for millions of customers across its brands and services, and as part of the deal EE will be the exclusive mobile partner for BritBox. BT and EE will share more information about the products, services and marketing that will include BritBox in the coming months.
Samsung will be the first TV to launch the BritBox app and together, Samsung and BritBox have agreed a co-marketing partnership that will see BritBox featured as a “Recommended App” on Samsung Smart TV’s and joint marketing activity taking place in Q4 as the TV device market heads into its key sales season around Black Friday and Christmas.
