Disney announced that it is acquiring the remaining 33 percent of Hulu from Comcast, securing full control of the company and furthering Disney’s streaming goals. CEO Bob Iger, said the arrival of a streaming app combining Disney+ and Hulu content will be a boon for users and provide more opportunities for advertisers.
A 2019 agreement mutually obligated the two companies: and Comcast could have forced Disney to buy its stake within the next year, and Disney could have required Comcast to sell. The U.S. behemoth expects to pay $8.61 billion to Comcast in early December, which, however, continues to claim that Hulu’s value has risen recently, and not by a small amount.
Pending a fair assessment of market value, Hulu’s minimum listing of $27.5 billion would put Disney in a position to come up with at least $9 billion to pay. “Although the timing of the valuation process is uncertain, we anticipate that it should be completed during calendar year 2024,” Disney said.
Market analysis predicted this summer that Hulu would reach 55.2 million subscribers by 2026 and $14.1 billion in revenue in the same fiscal year 2026.
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