After the success of My Big Fat Greek Wedding there are many Chinese couples who choose Greece and the Hellenic Tourist Board has thought to promote the phenomenon with an ad-hoc initiative.
It’s appropriate to say: that’s the power of cinema! It is certainly not new to launch tourism through the audiovisual sector, but the strategies that actively involve film and television production to sponsor the territory are on the increase. For the screening of the Chinese film Amore a Pechino (Love at Beijing) (shot on the Santorini’s island) a lottery was organized where five couples have won as many trips to Greece. Probably also thanks to the initiative Amore a Pechino at the first projection has obtained 2 million and a half spectators. An inspiration from the imaginary of My Big Fat Greek Wedding to”Beijing”, even if the final direction is still Greece.
