Eleonora “Tinny” Andreatta is and leads the team that develops and creates Italian original series.
To Netflix she has brought a strategy for Italian content that is declined in a wide range of genres and formats: from series, to films, to documentaries, to nonfiction, and that aims to tell the world about Italy as it really is, in its culture, in its roots and infinite reserves of our imagination, so rich in history.
The intention is to construct a challenging, unfair storytelling that gives free range to the Italian imagination, that blows up cultural taboos and tries to overcome them, that tells all that so far has not been told: the other side of Italy, the one that has been removed or forgotten. Projects such as The Law of Lidia Poët, Inganno or Supersex are certainly along these lines.
The intention is to achieve, together with Italian talents and producers, a creative excellence that can satisfy the diverse taste of Netflix subscribers and can be declined for every genre and type of product, from documentaries like Vatican Girl: The Disappearance of Emanuela Orlandi or Wanna, to films like It was the Hand of God, but also a gentle comedy like Era Ora; to the challenge of adult animation with Zerocalcare.
Before joining Netflix, Tinny has worked for 25 years in Rai, where she held numerous important roles. Amongst others, Supervisor of Rai 1 Cinema and Fiction’s programming, and Supervisor of all Coproductions and TV series for Rai Fiction – before being nominated, in September 2012, director of Rai Fiction, the division responsible for producing and co-producing 500 hours of TV series, mini-series and TV movies for the three main Rai Channels and Ray Play Platform.
She contributed to the innovation of Rai1 prime-time channel with some successful series (Doc, Blanca, I Bastardi di Pizzofalcone, Imma Tataranni, La mafia uccide solo d’estate, Il Commissario Maltese) and other channels: La porta rossa, Il Cacciatore, Rocco Schiavone, Mare Fuori, La linea verticale are all series that have been sold internationally. Other international co-productions designed for the global market she headed include Medici, L’Amica Geniale, Il Nome della Rosa, Leonardo.
In 2018, together with France Television and Zdf, she created The Alliance, a deal between the tree main public Broadcasters of Continental Europe to produce quality TV projects.
